IdeviaPUBLIC BETA · FREE
Sample report Start free research

Stress-test your idea before you commit.

A structured decision brief from multiple independent perspectives. Explain your idea; Idevia handles the research process behind the scenes.

No personas to build. No panels to configure. No API keys.

Start free researchSee a sample report

Report by email, typically within 10 minutes.

One idea. More angles.

What feels valuable?
What could get in the way?

Your next decision

What should you test next?
A clearer decision brief

HOW IT WORKS

From idea to decision brief.

  1. Tell us what you're considering

    Describe the idea, who it's for, and the decision you're trying to make.

  2. Idevia stress-tests it

    Independent perspectives explore value, friction, assumptions, and trade-offs.

  3. Get your decision brief

    See where signals converge, where they conflict, and what to validate next.

START YOUR RESEARCH

What are you considering?

Three things to explain. One decision to sharpen. No signup needed.

Not sure yet? See what you'll get ↓
Focus on what the product does, who it is for, and what problem it solves.
Describe the people or businesses whose reactions you want to explore.
Describe the assumptions, concerns, or decisions you want the analysis to explore.
Advanced options Optional
Add a short name, or leave this blank to let the research setup name the idea automatically.

Choose how many research runs to complete for each customer archetype.

Focus Areas Choose the themes you want the report to emphasize. You can add custom areas below.

Optional. Leave blank to let the research setup choose the most relevant areas automatically.

WHAT YOU GET

Know what holds up, what breaks, and what to validate next.

Idevia turns independent perspectives into one decision brief — showing the strongest value, the biggest risk, where signals disagree, and what to test next.

  • See the strongest value — and the biggest risk.
  • See where perspectives converge, conflict, or depend on context.
  • Leave with a concrete validation plan, not just observations.
See a sample report

Sample reportQuote & Scope Automation

DECISION SNAPSHOT

Executive summary

6 key findingsPromising, with conditions

Strongest value

Catching missed scope items before a price goes out.

Biggest risk

Review work could erase the time savings.

Best-fit customer

Quote-heavy specialist contractors with real margin exposure.

Recommended next step

Test drafts against real past jobs and look for material omissions.

ALSO INSIDE THE FULL REPORT

  • Key findings
  • Adoption barriers
  • Customer differences
  • Product priorities
  • Unknowns & stop signals
  • Validation plan

LESS SETUP. MORE PERSPECTIVE.

Synthetic research without the research setup.

Focus on the decision. Idevia handles the structure behind the scenes.

  • No personas to build
  • No panels to configure
  • No API keys
  • No methodology to design

BEYOND A SINGLE CHAT

One AI conversation is not the same as a structured study.

A chatbot can help you explore an idea. Idevia goes further: it runs independent perspectives across different contexts and models, keeps conflicting signals visible, and synthesizes them into one decision brief.

GENERAL AI

You run the conversation.

Typically, one conversation and one context at a time. You decide the perspectives, prompts, follow-ups, comparisons, and synthesis.

IDEVIA

The study design is built in.

Independent runs across perspectives, contexts, and models are compared systematically — with disagreement preserved instead of smoothed away.

Could you recreate the process yourself? Yes. That's different from getting it by default.

BEHIND THE BRIEF

Different perspectives. Room for disagreement.

Behavior, not just labels

Behaviorally different perspectives explore what people value, resist, and trade off.

Context changes the answer

Different conditions and constraints help uncover reactions a single viewpoint may miss.

Independent runs, honest synthesis

Independent model runs are brought together without forcing artificial consensus. Conflicting signals remain visible.

A STARTING POINT, NOT A VERDICT

Know what synthetic research is — and isn't.

It helps expose assumptions, alternative reactions, and potential risks so you can sharpen your questions and decide what to validate next.

It does not predict exactly what real customers will do or replace interviews, usability testing, or formal market research.

PUBLIC BETA · FREE

Ready to stress-test your next idea?

Run a free decision brief during public beta. No signup, no setup — just tell us what you're considering.

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